Itanza Lawrence

Itanza
Lawrence

Field & Form helps founders, creative teams, and growing companies turn operational complexity into clear systems, scalable workflows, and focused execution.

Work With Me

"You do not rise to the level of your goals. You fall to the level of your systems."

— James Clear

Itanza Lawrence

Meet Itanza Lawrence

I'm a strategy and operations leader with 10+ years of experience across Amazon, Deloitte, Boeing, and Apple Music. I've led national-scale programs, built global content operations, and delivered measurable results across technology, logistics, and entertainment.

Field & Form exists because great operations are what allow creative, ambitious teams to actually fulfill their vision. I bring big-company rigor, startup adaptability, and deep creative industry fluency to every engagement.

Columbia University

B.S. Mechanical Engineering

Northwestern Kellogg

MBA Finance & Marketing

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Apple Music Amazon Music Amazon Logistics Deloitte Boeing

Three ways to work with Field & Form

01

Operational Clarity Audit

A focused diagnostic to identify what's working, what's breaking, and what needs to be built. You'll leave with a clear roadmap and prioritized action plan.

Learn More →

02

Creative Operations Consulting

Systems, intake processes, and project infrastructure for creative agencies, production teams, and entertainment businesses.

Learn More →

03

Fractional COO Support

Ongoing embedded strategic operations leadership for founders who need senior support without the full-time hire.

Learn More →

Results that speak
for themselves.

Amazon Logistics · Fleet Operations

$32M

Title & Registration Process Overhaul Across a National Fleet

Rebuilt the title and registration workflow across 65,000+ vehicles — reducing turnaround time by 75% and eliminating $32M in annual operational drag.

Amazon Music · Live Events

Top 5

Kendrick Lamar Big Steppers Tour Livestream, Paris

Produced a global livestream of the Paris tour stop, ranking in the top 5 all-time on the platform.

Amazon Logistics · Cross-Border Expansion

$81M

First-Ever Branded Fleet Launch in North America

Delivered $81M in fleet assets across Mexico, the U.S., and Canada — a first-of-its-kind cross-border operation.

Columbia University · Program Development

+13%

Graduate Student Career Placement Program

Built a career placement program from scratch serving 700+ students, achieving a 13% placement increase for graduate students.

Ready to bring structure to your vision?

Whether you need a quick diagnostic, a full operating system build, or an ongoing strategic partner — let's talk.

Book a Consultation
Itanza Lawrence

Itanza Lawrence

Strategy and Operations leader • Systems Architect • Creative Industry Operator

I'm a strategy and operations leader with 10+ years of experience building the systems, programs, and infrastructure that allow complex organizations to execute at scale. Across Amazon, Deloitte, Boeing, and Apple Music, I've consistently led global initiatives, managed cross-functional teams, and delivered measurable outcomes across technology, logistics, and entertainment, and in some of the most demanding operating environments in the world.

I hold a B.S. in Mechanical Engineering from Columbia University and an MBA in Finance, Marketing & Entrepreneurship from the Kellogg School of Management at Northwestern. That combination — engineering discipline, business strategy, and deep industry experience — is the foundation of how I think and how I build.

Field & Form exists to bring that level of operational rigor to founders, creative teams, and growing companies who are building something worthwhile. I specialize in creating the systems, workflows, and infrastructure that allow ambitious organizations to scale without losing momentum or clarity.

For creative industry clients in particular: I'm also a singer-songwriter and actress who has completed national and international tours, self-produced performances, and is currently a mainstage improviser at Upright Citizens Brigade. I've lived inside the creative process. That gives me an instinctive understanding of what kills momentum in a creative environment, and how to design systems that support the work rather than constrain it. That fluency, combined with global operational experience at Amazon Logistics and Amazon Music, is what makes Field & Form genuinely different.

Field & Form is where operational excellence meets creative industry fluency. And I'm excited to bring my unique lense to your organization.

Work With Me
Itanza Lawrence

Columbia University

B.S. Mechanical Engineering

Northwestern Kellogg

MBA Finance & Marketing

Apple Music Amazon Music Amazon Logistics Deloitte Boeing

Ready to work together?

Book a Consultation

How We Work
Together

Every engagement is tailored to where you are and where you're heading.

01

Operational Clarity Audit

A focused diagnostic to identify what's working, what's breaking, and what needs to be built. You'll leave with a clear roadmap and prioritized action plan.

This engagement includes a deep-dive review of your current workflows, team structure, tools, and priorities — followed by a structured readout with specific, sequenced recommendations.

Best for: Founders feeling the friction of growth — teams moving fast without enough infrastructure to sustain it.

Start Here →
02

Creative Operations Consulting

Systems, intake processes, and project infrastructure for creative agencies, production teams, and entertainment businesses.

Built from firsthand experience running global content operations at Amazon Music — including large-scale live events and multi-month cultural programming campaigns.

Best for: Creative agencies, production companies, and entertainment businesses that need real operational infrastructure.

Inquire →
03

Fractional COO Support

Ongoing embedded strategic operations leadership for founders who need senior support without the full-time hire.

As your fractional COO, I work alongside you as a strategic thought partner and execution lead. Helping you build the operating infrastructure, make better decisions faster, and scale without losing momentum.

Best for: Founders and CEOs at 5–50 person companies who are ready to stop being the bottleneck in their own business.

Let's Talk →

Let's figure it out together.

Most clients start with the Operational Clarity Audit. It gives us both a clear picture of where you are, and where to focus.

Book a Consultation

Let's talk about
your vision.

Whether you have a specific project in mind or just know that something needs to change — I'd love to hear about it.

Location

Los Angeles, CA
Remote-first. Available for key in-person meetings.

Response Time

Within 48 hours